Woofbuzz came into existence as a reaction to the stressful experiences that dogs and people face in the city. Alex, a Woofbuzz founder, moved to Berlin from the nature of Austria with his companion Bacci. Bacci had close to zero reactivity, yet was still facing extra daily stress. Then Alex rescued a new dog, Nero, who was found malnourished on the streets of Hungary. Seeking extra help he met the other founder, Harrison.
Harrison had grown up on the outskirts of Dublin surrounded by an array of animals, including many dogs. There was always lots of land for the dogs to roam and enjoy plenty of enrichment. Upon moving to Berlin he began to work with Bacci, Nero and a handful of other dogs with their owners. Observing the dogs, most of them being rescues, he noticed the incredible amounts of stress dogs were being expected to experience daily. This sparked his urges for a deeper understanding of the animal psyche and its needs.
Harrison was also noticing how stressed the handlers were becoming. People were expecting a lot from their dogs in the city, without providing the adequate training for a new environment and sufficient daily enrichment. The idea of bonding with a rescue, or puppy, was supposed to soothe their own stress, yet a lot of people found themselves in deep water as they lacked some crucial canine knowledge.